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The Zen of Hype: An Insider's Guide to the Publicity Game [Paperback]

Price:
$18.98
SKU:
UD-CAROL PUBLISHING-0806512393-TRP1010019A
Condition:
New
Weight:
1.00 LBS
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Product Description

From the publisher

All businesses and organizations, large or small, need positive public attention to achieve success. When it's time to publicize yourself or your business, follow the path of the publicity and public relations professionals. Enter The Zen of Hype. Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the dos and don'ts of visual materials. More than just a step-by-step guide, this book provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, The Zen of Hype is a must for everyone with a business, talent, event, or product to promote...and sell!


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Other Details

Author :
Raleigh Pinskey
Publisher :
John Wiley & Sons Inc
ISBN-10:
0806512393
Language:
English
Paperback:
171 pages
Comments:
Brand New

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